Terms of Service

Version 1.0Effective September 15, 2026

These terms are an agreement between Attune Systems, Inc., a Delaware corporation (“Attune”, “we”), and the company that creates an account (“you”, “the brand”). By checking the box at signup or by using Attune, you agree to them on behalf of your company. If you do not have authority to bind your company, do not sign up.

These terms incorporate by reference our Privacy Policy, Data Processing Addendum, and Acceptable Use Policy.

1. What Attune is

Attune is a subscription service that reads public and brand-supplied information about your products, identifies where customers tend to struggle after purchase, and drafts guided SMS and email journeys for your customers. You review, edit, and approve those journeys before anything is sent. Attune delivers messages either through your existing email or SMS provider, or directly, depending on how you configure your account.

2. Your account

You are responsible for everyone who uses Attune under your account, for keeping your login secure, and for telling us promptly at support@attune.to if you believe your account has been compromised. You must provide accurate account and billing information and keep it current.

3. Subscription, renewal, and cancellation

Attune is sold as a subscription billed monthly or annually in advance, depending on the plan you choose. Your subscription renews automatically at the end of each billing period at the then-current price for your plan unless you cancel before the renewal date.

New accounts start with a 30-day free trial. When the trial ends, your subscription begins on the plan you chose. If there is no payment method on file at that point, journeys stop sending until you add one.

You can request cancellation at any time from your billing settings. We confirm the request, and cancellation takes effect at the end of the current billing period. We do not issue refunds for partial periods except where the law requires it.

4. Fees and payment

Fees are stated on our pricing page and in your billing settings. Payments are processed by Stripe; we do not store your card number. Fees exclude taxes, and you are responsible for any sales, use, VAT, or similar taxes other than taxes on our income.

If a payment fails, we retry it and tell you in the app. While a payment is outstanding, your journeys stop sending. Paying the outstanding balance restores sending. If the balance remains unpaid, we may terminate the account under section 11.

We may change prices with at least 30 days’ notice by email. A price change applies from your next renewal after the notice period.

5. Your content and your customers

You retain all rights to the product information, brand guidelines, customer lists, and other material you provide (“your content”). You grant us a licence to use your content only to provide the service to you.

You represent that for every customer contact you connect or upload to Attune, or that Attune reaches through your provider:

  • the person is a customer of yours or has otherwise agreed to receive marketing or transactional messages from you;
  • you have obtained and can evidence any consent required by law, including for SMS;
  • you will honour opt-outs, and you understand Attune enforces STOP and unsubscribe requests regardless of your configuration.

You are the sender of record for messages sent to your customers. You are responsible for their content once you approve it and for compliance with laws that apply to you, including the TCPA, CAN-SPAM, and any equivalent law where your customers live.

6. AI-generated content

Attune drafts journeys, messages, and analysis using automated systems, including large language models. Drafts may contain errors, omissions, or statements about your product that are wrong. You agree that:

  • you will review and approve every journey before it goes live, and approval means you have checked it;
  • we make no warranty that generated content is accurate, complete, or suitable for any purpose;
  • as between you and us, you own the journeys and messages you approve, and you may use them outside Attune.

7. Our intellectual property

Attune, its software, models, prompts, interfaces, and documentation are ours or our licensors’. You get a limited, non-exclusive, non-transferable right to use the service under these terms. You will not copy, modify, reverse engineer, resell, or build a competing product using the service, and you will not remove any proprietary notices. Feedback you give us about the service may be used by us without obligation to you.

8. Data

The Privacy Policy explains what we collect about you and your users. The Data Processing Addendum governs personal data of your customers that we process on your behalf. Our current subprocessors are listed at /subprocessors. Where these terms and the DPA conflict on the subject of personal data, the DPA controls.

9. Acceptable use

You will use Attune only in accordance with the Acceptable Use Policy. We may suspend an account that violates it, and may terminate under section 11 if the violation is not corrected.

10. Changes to these terms

We may change these terms. If we do, we will email your account’s admins at least 30 days before the change takes effect and post the updated version with a new version number and effective date. Continuing to use Attune after the effective date means you accept the changes. If you do not, you may cancel before the effective date and the previous terms apply until then. Changes required by law or that only add functionality may take effect sooner.

11. Term and termination

These terms apply from signup until your subscription ends. Either party may terminate for material breach if the breach is not cured within 30 days of written notice. We may terminate immediately for a violation of the Acceptable Use Policy that creates legal risk for us or harm to recipients.

On termination we will stop all journeys. For 30 days after termination you may export your content and approved journeys from the app. After that, or on your earlier request, we will delete your content and your customers’ personal data in accordance with the DPA and our retention schedule, except where we are required by law to keep it. Sections 5, 6, 7, 12, 13, and 14 survive termination.

12. Disclaimers

Attune is provided as is. To the fullest extent permitted by law, we disclaim all warranties, express or implied, including merchantability, fitness for a particular purpose, and non-infringement. We do not promise that the service will be uninterrupted or error-free, that any message will be delivered, or that using Attune will produce any particular result, including any change in reviews, returns, or revenue.

13. Limitation of liability

To the fullest extent permitted by law:

  • neither party is liable to the other for indirect, incidental, special, consequential, or punitive damages, or for lost profits, revenue, or data, however caused;
  • each party’s total liability arising out of or relating to these terms, in aggregate, is limited to the fees you paid to us in the 12 months before the event giving rise to the claim.

These limits do not apply to your payment obligations, either party’s breach of section 5 (your representations about consent), a party’s infringement of the other’s intellectual property, or liability that cannot be limited by law. The same cap applies to liability under the DPA.

14. Indemnity

You will defend and indemnify us against third-party claims arising from your content, your breach of section 5, or your violation of the Acceptable Use Policy or applicable law. We will defend and indemnify you against third-party claims that the Attune service, used as permitted, infringes a US patent, copyright, or trademark, except to the extent the claim arises from your content or your modifications.

15. General

These terms are governed by the laws of the Commonwealth of Massachusetts, where Attune is headquartered, without regard to its conflict-of-law rules, and disputes will be brought in the state or federal courts located in Massachusetts. Neither party may assign these terms without the other’s consent, except to a successor in a merger or sale of substantially all assets. Notices to us go to legal@attune.to; notices to you go to the email addresses of your account’s admins. If any part of these terms is unenforceable, the rest remains in effect. These terms, with the documents they incorporate, are the whole agreement between us about Attune.

16. Contact

Attune Systems, Inc.
support@attune.to